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This failed burger reveals the biggest problem at McDonald's
McDonald's premium sirloin burgers are a flop."Our Sirloin Burger didn’t meet our sales expectations," McDonald's spokeswoman Lisa McComb told Business Insider.The limited-time item was introduced in...
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McDonald's shoots down fears it is planning to replace cashiers with kiosks
McDonald's is rolling out self-service kiosks in restaurants across the US that allow customers to order and pay for their food without ever having to interact with a human.The touch-screen technology...
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The 20 most successful fast food chains in America
QSR Magazine recently released its annual QSR 50 report of the top brands in the quick service and fast casual industries.The chains are ranked by systemwide sales in the United States in 2014. Check...
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McDonald's vs. Shake Shack [Infographic]
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McDonald's just made a major change to its burgers
McDonald's is overhauling its business to boost lagging sales, and even the burgers are getting a makeover.The fast-food chain has increased the size of its quarter-pounder beef patties from 4 ounces...
View ArticleMcDonald's is changing its burgers to make them tastier
McDonald's is undergoing a huge overhaul to boost lagging sales, including making some big changes to its burgers. Produced by Devan Joseph. Original reporting by Hayley Peterson.Follow BI Video: On...
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People who eat breakfast twice a day love McDonald's (MCD)
(Reuters) - McDonald's Corp , which is expected to offer all-day breakfasts starting this fall to turn around slumping U.S. sales, is the top choice for "Breakfastarians," who crave breakfast food at...
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A fake McDonald's sign promising a new restaurant in the middle of a desert...
It’s been a month since trekkers through Australia’s Simpson Desert were promised a McDonald’s was “opening soon”, but now the dream is over.Of course, the sign rising from a 15m high red dune was a...
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Iran's supreme leader is not happy about this McDonald's knockoff in Tehran
The supreme leader of Iran went off about American influence in his country, saying that even with a newly struck nuclear deal, they will "block all attempts of penetration of Iran."Much of the concern...
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The 20 fast food chains that rake in the most money
The fast food industry is incredibly competitive. But which chain reigns supreme? QSR Magazine compiled data on fast food chains' revenue during 2014. We used that information to create this handy...
View ArticleAnimated map shows where all the world's McDonald's are
In 1940, Richard and Maurice McDonald opened their first burger stand in San Bernardino, CA. With the help of Ray Kroc, the brothers took their restaurant across the country over the course of the next...
View ArticleWhat it's like to eat at McDonald's in South Korea
As a frequent eater of McDonald's, I'm envious of the many meals that you can't get in America. So, on a recent trip to South Korea, I stopped by a McDonald's with a colleague to try the Bulgogi...
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McDonald's could soon be responsible for millions of new employees
The National Labor Relations Board is expected to rule, possibly within days, on a case that could drastically change the relationship between millions of workers and their employers.The board,...
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How to get a ton of free food at McDonald's
McDonald's is giving out free food with the launch of its new mobile app.Some of the deals available through the app include a free breakfast sandwich, a free dessert with any purchase, a...
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Writer accuses McDonald's of copying his viral 'engagement' photos
A San Francisco writer claims McDonald's copied his work to sell cheeseburgers.David Sikorski says McDonald's copied photos of him posing with a burrito in a mock engagement photo montage.The photos...
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McDonald's admits it copied the idea for an ad campaign from a series of...
McDonald's has apologized to a pair of freelancers who accused the fast food chain of stealing their idea in a recent marketing campaign, Adweek reports.Kristina Bakrevski's and David Sikorski photos...
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The 10 things in advertising you need to know today (MCD, ORCL, TWTR, SBUX,...
Good morning. Here's everything you need to know in the world of advertising today.1. McDonald's has apologized for running an ad campaign that strongly resembled a series of photos that had gone viral...
View ArticleThe most surprising brands millennials love
When ad agency Moosylvania asked 1,500 millennials to rate their favorite brands, we were shocked by some of the front runners.Produced by Jenner Deal. Original reporting by Ashley Lutz.Follow BI...
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McDonald's turnaround strategy has one major flaw
McDonald's is making an expensive bet on digital self-service kiosks to drive sales.The kiosks allow people to customize their burgers with premium buns and toppings as part of McDonald's "Create Your...
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Burger King has called for a truce with McDonald's by proposing this hybrid...
In a full-page “open letter” in the New York Times and Chicago Tribune, Burger King proposes to its competitor, McDonald’s, that they collaborate on a joint burger for world peace. The collaboration...
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