After a rough few years for the company, there are signs that McDonald's recent reform plan just may be working.
But in the post Shake Shack landscape, staying on top of burger trends is increasingly difficult.
Competitors like Five Guys, Smashburger, and Shake Shack have carved out a substantial share of the burger market in recent years, leaving fast-food giants in the dust.
However, part of McDonald's revamping is a huge expansion of its customizable-burger option: "Create Your Taste."
Many locations have already installed touch-screen kiosks that allow customers to choose exactly what goes into their custom burger, including multiple bun options, specialty sauces, and unique toppings.
But is this burger broadside enough to take a bite out of the likes of Five Guys and Shake Shack? I created my own custom burgers to find out.
SEE ALSO: McDonald's is testing new extra-thick burgers to take on Five Guys and Shake Shack
The Create Your Taste kiosks are in place in quite a few McDonald's, including this one at Madison Square Park in New York City. You can order anything from the regular menu on the kiosks, as well.
After choosing the burger meat — either a one-third pound ($6.49) or quarter-pound ($5.99) sirloin beef patty — you pick your bun.
From there, you can choose the cheese as well as a litany of sauces and toppings. And yes, most importantly there's an option to add bacon (for $1.19).
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