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Wendy's is slamming McDonald's as a new weapon emerges in the fast-food wars — and it's clear whose burger is better (MCD, WEN)

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Fast Food Signature Burgers 6


McDonald's and Wendy's have a beef over fresh beef.

On Monday, McDonald's announced it had completed its rollout of fresh beef Quarter Pounders across the US.

Wendy's, long the fast-food king of fresh-beef burgers, fired back at its rival soon after McDonald's announced its plans to debut fresh beef, posting a string of tweets highlighting the fact that McDonald's didn't say it planned to switch to fresh beef for all its burgers.

Kurt Kane, Wendy's head of concept and marketing, told Business Insider that "you shouldn't have to use a decoder ring to figure out what quality you're going to get" when you order a burger.

Kane also said that having tried one of McDonald's new burgers, he wasn't worried about Wendy's customers ditching the chain for McDonald's new Quarter Pounders.

So we decided to conduct a taste test of our own.

Here's how McDonald's fresh-beef Quarter Pounder matches up against Wendy's Dave's Single, made with fresh — never frozen — beef.

SEE ALSO: Wendy's slams McDonald's as a new weapon emerges in the fast-food burger battles

Up first: McDonald's. I was able to try the new fast-food burger during a media event — and I was impressed by what I found.

"Those who are seeking a larger burger ... this is what they were looking for," Linda VanGosen, McDonald's vice president of menu innovation, told Business Insider.

"It was hotter, juicier, more flavorful," VanGosen said. "This is addressing what they're looking for."



The only change in the burger, according to executives, is the fresh beef. Everything else is exactly the same.

McDonald's says its beef prep simply requires slapping the patty on the grill and adding a bit of pepper.

One advantage of fresh beef is that it cooks faster than frozen beef, meaning the new preparation style isn't likely to slow down McDonald's workers.



Taking a bite, I immediately noticed the difference that fresh beef makes. Hotter, juicier, and finally freed of its mulch-like texture, the fresh-beef burger is a vast improvement over the old-school Quarter Pounder.

I hadn't realized how much of a handicap the texture of McDonald's patties was to the chain's hamburgers until I had a fresh-beef burger.

While the dryness of the burgers can be ignored on a Big Mac as other elements take the forefront, the Quarter Pounder is improved vastly by the beef upgrade.



See the rest of the story at Business Insider

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