Well, our undying love for "Pokémon GO" couldn't last forever. The ads are coming.
Instead of traditional full-page pop-ups that usually plague mobile apps, "Pokémon GO" is taking a slightly more subtle approach to advertising: businesses will be able to pay to make their storefronts Pokéstops.
As you may have heard, Niantic, the company that makes "Pokémon GO,"previously made a similar augmented reality game called "Ingress." In fact, all of the Pokéstops in "Pokémon GO" come from data submitted by "Ingress" players.
Similarly, "Ingress" featured the same kinds of ads that are coming to "Pokémon GO." The equivalent of Pokéstops, which were called "Portals," could be sponsored by businesses like Jamba Juice. Here's what that looked like in the game.
A particularly sleuthy Reddit user noticed some code referencing McDonald's deep in the innerworkings of "Pokémon GO," so that might be the first business we see using these sponsored Pokéstops, but Niantic hasn't commented on these findings.
So, while you can, keep searching for Pokémon at locations around your city that haven't been poisoned by the greed of capitalism, like this box with a whale painted on it.
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